Originality: fresh media concepts, interactions
and stories
Audience
Awareness: deciphering web metrix, user / reader
surveys, psychographics
Project
Management: delivering on tight timelines with
limited resources
Tech
Prowess: orchestrating convergence of Internet,
print, radio & TV
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Resourcefulness:
utilizing low-cost / high-quality methods & tech
Budgeting:
balancing wants vs. needs, cash flow, revenue share
Urgency:
faster or better or cheaper -- on deadline
Tenacity:
"when the going gets tough..."
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