 Creativity:
generating zany, original & useful ideas -- on purpose
Market
Research: analyzing analysts, competitors, user data
Customer
Orientation: accessing wants, delivering on needs
Cross-Cultural:
balancing protocol and intent with action
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Versatility:
branding, guerilla marketing, email campaigns
Affinity
for The Word: professional editor / published writer
Production
management: from objectives to press checks
Chutzpah
: audacity in place of stereotypes; e.g., Geek-O-Meter
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